What Is Relationship Marketing &  Dealer management

What Is Relationship Marketing & Dealer management

Relationship Marketing & Dealer Management

Create relationship and make network

  • Give more value than customer expectation
  • Surprise the customer with positive action
  • Create customer delight
  • Grow from Basic Marketing to Partnership Marketing

Five different levels in Customer Relationship Marketing

1.Basic Marketing: Sells the products – collect the price

2.Relative Marketing: Sells and encourage the customer to call if he has questions, comments or complaints

3.Accountable Marketing: The sales person phones or contact the customer for feedback, service needs, improvements, disappointments.

4.Proactive Marketing: The Sales person contacts the customer from time to time, anticipate his needs and fulfill his needs.

5.Partnership Marketing: The Company/ Sales team works continuously with its customers to help improve their performance.


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