Relationship Marketing & Dealer Management
Create relationship and make network
- Give more value than customer expectation
- Surprise the customer with positive action
- Create customer delight
- Grow from Basic Marketing to Partnership Marketing
Five different levels in Customer Relationship Marketing
1.Basic Marketing: Sells the products – collect the price
2.Relative Marketing: Sells and encourage the customer to call if he has questions, comments or complaints
3.Accountable Marketing: The sales person phones or contact the customer for feedback, service needs, improvements, disappointments.
4.Proactive Marketing: The Sales person contacts the customer from time to time, anticipate his needs and fulfill his needs.
5.Partnership Marketing: The Company/ Sales team works continuously with its customers to help improve their performance.